End 4 Hunger is an interactive campaign created by the non-profit anti-poverty organization Freedom from Hunger. Users take four steps in four minutes to spread awareness about world hunger through social networking and email. Visitors to the site are invited to sign up for email updates from Freedom from Hunger, share messages about chronic hunger on Facebook and Twitter and send eCards to friends. User activity is tracked through a counter on the website, which has a goal of 20,000 "actions taken to end world hunger."
The End 4 Hunger website features several stories of women in the developing world who are able to support themselves and their families as a result of Freedom from Hunger's microcredit and education programs. As an example of the success of microcredit, the site highlights Rita, a mango farmer from Ghana. Because there is so little food available right before the harvest, Rita found that her children were becoming extremely weak and susceptible to disease.
Rita then received an $80 loan and basic business education through Freedom from Hunger's Credit with Education program. Currently, Rita farms chili peppers, beans and okra in addition to mangos and is able to support her family year-round. According to the End 4 Hunger site, she is also able to save money and slowly repay her loan due to her business classes.